Under Armour – Need New Management

under-armour

Looks familiar? This is under Armour. One of the rising sportswear brand. I personally own a few products from under armour. Their product is great, i would say better than nike or addias. However the stock market is not reacting positively to UA.

Under Armour chart.jpg

As u can see from the chart, UA has been hammered down since 2015. I can’t really explain the slowdown, maybe it is due to poor marketing and branding. Other sports brand like Nike performance also has been lagging behind due to Adidas strong marketing.

I think a fair value would be $25. However will still need to take a look at the fundamentals of this company. The CEO need to do something new to gain more sales.

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